Web Designer
Nov. 2020 – Present
Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology
Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise
Solve UX problems through thoughtful, empathetic problem solving
Design intuitive and purposeful UX/UI experiences to support client goals and objectives
Graphic Designer
Oct. 2018 – Nov. 2020
Design logos, brand guidelines, presentations and websites
Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes
Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies
Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch
Design and produce unique social media content
Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)
Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points
Graphic Designer
Sept. 2014 – April 2018
Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms
Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects
Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process
Graphic Design Intern
June 2017 – Sept. 2017
Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity
Designed 10+ logos and corresponding brand guidelines
Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software
Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017
Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs
On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture
"Lilac is a rare designer that can not only discover a solution and bring it to life but can also think through the business benefits and tradeoffs each solution can bring. Her thinking is unparalleled in asking not just any questions, but the right questions. As a mentor, I've had the privilege of watching her grow tremendously as a designer over the past few months. Her creativity in doing stealth/non-traditional user research is admirable, even in the face of tight deadlines and high pressure. By connecting business benefits to every solution she proposes, Lilac ensures her work is not only well throughout but has a mechanism by which the business can measure its success over time. If you ever have a chance to work with Lilac, do it. You'll walk away from that experience satisfied, motivated, and fired up for the next opportunity to work with her again. "
"Lilac is an exceptional UI/UX professional. She is excellent in front of an executive team and working on high-level product direction, but also great hands-on, and everything in between. Not only did Lilac show initiative in building out our Ecomak App UI/UX architecture from scratch, but she has also played a huge role in pushing our product forward from a design perspective.
She is also an excellent team player, and an awesome person to work with, she's fun, hard-working, and extremely talented. I highly recommend Lilac to any leadership role in user experience and design."
"Everyone talks about User Experience nowadays, but Lilac is the real deal! She's skilled at UX - empathy for the user is evident in all her work. And as a member of the project team, I appreciate her responsiveness, curiosity, and ability to incorporate feedback into her designs. I wouldn't hesitate to work with her again!"
"As a volunteer, Lilac has brought her deep understanding of design and aesthetics to the forefront to assist our organization in redesigning an innovative and inclusive website. As part of a team, she has shown effective collaborative skills and is willing to take and act upon constructive criticism.
Lilac is a delightful person who is always on time for every meeting, extremely organized, and remains on task. She is skilled at creating workflow spreadsheets and graphic content for website pages. . She also shared her qualitative research talents in the area of interviewing and mapping the website journey of key constituents of Dumbarton Oaks Park.
Dumbarton Oaks Park Conservancy is fortunate to have a volunteer like Lilac on our team and we will benefit from the time she is spending with our organization."
